When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, in plain English, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
What is old way of link building any way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, it’s safe to assume all of them are trash, the name of link spamming sites is justified. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.
Examples will be great for explanation. When I got into online marketing long time ago, I needed to rank the keyword, rigging hardware, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, almost no plain links, you can imagine how this keyword ranks. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, take a look at this blog, kaiya eve couture , in the beginning I just post to it casually, lately I added nice stuff left and right, you probably think this site won’t rank a all, much to my surprise that the site actually ranks for quite a few keywords. Now you can see, creating quality content and blog marketing is what we have to do to get great result. Say you’re building your own bogging network, something like Chain Come Along, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, publish and share with people, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, say this one, ATV winch, quality content, nice presentation, indexed by google, this article is a good example of article marketing.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s real easy and useful, if you don’t use this tool it’s just too bad.